Key Events & Marketing is a Los Angeles-based studio producing unforgettable events and sharp, story-driven marketing — from intimate private dinners to full-scale brand activations.
From the first concept to the last guest, we design, produce, and market experiences that feel effortless and look unforgettable.
Launch parties and pop-up experiences engineered for buzz — the kind of moments people photograph, post, and remember long after the doors close.
Marketing, pop-ups, and launch parties produced for brands during festival weekends like Coachella, Stagecoach, and Splash House — bringing our clients to where the culture already is.
Work retreats, curated dinners, and private celebrations — thoughtfully produced gatherings that balance polish with genuine warmth.
Freelance marketing for brands of every size — from locally owned businesses to household names — spanning strategy, campaigns, and content that converts.
We produce marketing, pop-ups, and launch parties for our brand clients during these festival weekends. We work on behalf of the brands showing up at these events — not the festivals or their promoters.
Brand activations during the festival
Brand activations during the festival
Brand activations during the festival
First brand activation this year
Independent marketing & events partner — not affiliated with or endorsed by any festival or its promoters.
The rare creative who can shape a brand's big-picture story and sweat the smallest on-site detail. For six years, Lottie has turned ideas into experiences people don't forget — leading every project from the first mood board to the final send-off.
Lottie Keys has spent six years working at the intersection of events and marketing — and founded Key Events & Marketing in Los Angeles to bring both under one roof. She produces events that feel effortless, then markets them so the right people show up. It's a combination most studios split between two teams; Lottie does it with a single, consistent vision.
Her freelance marketing career has carried her across industries — from law firms and healthcare to the beauty world and retail, and from locally owned businesses to major national brands. That range is her edge: she reads an audience quickly, finds what genuinely moves them, and designs the experience around it. Her events have run across Southern California and along the East Coast, from intimate private dinners to brand activations at Coachella, Stagecoach, and Splash House — with a first Austin City Limits activation on the calendar for 2026.
Whatever the scale, the standard never changes: make it beautiful, make it meaningful, and make it run like clockwork — down to the guest list, the timeline, and the very last light cue.
We've partnered with brands and organizations across a wide range of industries — each with its own audience, tone, and goals.
The best measure of an event is how people feel about it afterward — here's what our clients have shared.
"Lottie has a knack for bringing the exact idea in your head to life. She listened to every want and need and customized the event down to the very last touch. I couldn't have asked for a better event."
"Key Events & Marketing brought our pop-up to life. From handling all the marketing to picking the perfect venue and nailing every finishing touch, they managed it all — and went above and beyond."
"Our brand activation during festival weekend couldn't have gone smoother. Lottie understood our audience instantly and created a space people actually wanted to be in — the turnout blew past our goals."
"Our team retreat felt effortless from the first email to the final toast. Every detail was handled, nothing was left to chance, and the whole team said it was the best one we've ever had."
"Lottie's marketing instincts are razor sharp. She took our launch from a rough idea to a packed room, and the content she created for us is still driving sales months later."
Tell us what you're dreaming up — a launch, a brand activation, a private dinner, or a full marketing push. We'll bring it to life.